The Real Deal eBook

For the last 40 years Scotwork have been examining one method by which we steer our way through inevitable conflicts, the art and skill of negotiation. Negotiation can help oil the wheels of life by recognising our differences and find a path by which we can get more of what we want.

For the last 3 years we have been blogging our musings on the issues of the day, the ones that have captured our imaginations and the ones that we feel could benefit from that art of negotiation. If you like we have taken real situations and thought through the options that may make a deal possible, or even just more likely. We have put these situations under the negotiators microscope.

They are accessible to all, but make more sense to the trained mind. Talk to us if you would like to become more aware of and better at doing this stuff yourself.

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(Not) The World's Favorite Airline

The United Kingdom’s flagship carrier has been British Airways since the merger of British European Airways (BEA) and British Overseas Airways Corporation (BOAC) in 1974. It has had a few ups and downs. In the 70's and early 80's, its reputation was patchy but from the mid-1980's for possibly the next ten to fifteen years, the airline became a genuine contender for the accolade “Best Airline in the World”. Indeed, one of its advertising straplines from the time was the “World’s Favorite Airline”.

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