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2021_10_25 Trick or Treat.jpg

Published: Oct 25 , 2021
Author: Brian Buck

We’re a Halloween family. Love it! We decorate, we dress up, we get the biggest candy bars to hand out — the whole bit. Halloween is the Buck family’s jam. And every Halloween, kids (and some adults) flock to our front door armed with their canned question: “trick or treat?” Without fail, we respond with candy bars. Everyone smiles, most say, “Thank you,” and off they go into the night. That’s how it’s always gone . . . until last year, when we met an unusual trick-or-treater.

2021_10_11 Ceo Summit.jpg

Published: Oct 11 , 2021
Author: Brian Buck

This past week, I attended Conscious Capitalism’s CEO Summit. The event was attended by over 150 CEOs, founders, and senior leaders of some really amazing organizations. Some you know: Whole Foods, J. Crew, the Dallas Mavericks. Others you may not be as familiar with: The Motley Fool, Life is Good, Shipt. And others still many of us have never heard of: Greyston Bakery, Skin Is Skin, Red Helicopter, Ten by Three. Needless to say, it was a diverse group, but all of the attendees had one thing in common: a commitment to running conscious businesses. More importantly, their take on future business is well worth listening to.

2021_09_27 Think About Them.jpg

Published: Sep 27 , 2021
Author: Brian Buck

Recently, someone called me in a panic about a negotiation they were involved in. Suffice it to say, it wasn’t going well and they needed help, urgently. They had been negotiating with a long-standing client who had become more demanding and wanted deep price concessions. What was once a good relationship had seemed to sour, and it wasn’t getting any better as the negotiation dragged on. They didn’t want to lose the business, but they could cut their price by only so much before the business was unprofitable. The client didn’t care and was just getting more agitated with every proposal that was made. In fact, the client’s response to each proposal was a curt “that’s disappointing — you can do better.” It was a tough situation, for sure.

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Trick or Treat?

We’re a Halloween family. Love it! We decorate, we dress up, we get the biggest candy bars to hand out — the whole bit. Halloween is the Buck family’s jam. And every Halloween, kids (and some adults) flock to our front door armed with their canned question: “trick or treat?” Without fail, we respond with candy bars. Everyone smiles, most say, “Thank you,” and off they go into the night. That’s how it’s always gone . . . until last year, when we met an unusual trick-or-treater.

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