The biggest sin of all
What is the worst thing you can do when negotiating? Lots of things I guess but probably the most obvious one of all is a lack of preparation.
Last year was the 30th anniversary of the bestselling book by Chris Ryan, Bravo, Two, Zero. I’ve got to be honest when it first came out I did not read it. I thought it would only be of interest to military types and frankly was a bit embarrassed to read it on the train or tube, which was my main reading time back then...