This past week I was asked, “What’s the most important objective of a negotiator?” Simply put, it’s to create a deal that both parties are willing to put into play. They were a little surprised by that answer, because I didn’t talk about getting the most for your side or about winning. What’s the point of winning a negotiation if the other side won’t honor the agreement after the fact? Yet when we go down the road of “win at all costs,” that’s a typical outcome — along with a strained relationship and a more arduous next negotiation. However, taking a stakeholder orientation to any negotiation ensures we create deals that everyone can support.