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Get the latest views and opinions from some of the most experienced negotiation specialists.


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Published: Oct 11 , 2021
Author: Brian Buck

This past week, I attended Conscious Capitalism’s CEO Summit. The event was attended by over 150 CEOs, founders, and senior leaders of some really amazing organizations. Some you know: Whole Foods, J. Crew, the Dallas Mavericks. Others you may not be as familiar with: The Motley Fool, Life is Good, Shipt. And others still many of us have never heard of: Greyston Bakery, Skin Is Skin, Red Helicopter, Ten by Three. Needless to say, it was a diverse group, but all of the attendees had one thing in common: a commitment to running conscious businesses. More importantly, their take on future business is well worth listening to.

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Be Angry. Then Do This . . .

I can’t wait for the New Year to tell you all about a personal negotiation I was just in that sent my blood boiling! The deal isn’t completely done yet, so I don’t want to jinx it. (In case you’re wondering, no, I’m not superstitious — that would be bad luck.) However, in this deal, something happened that triggered an immediate and angry response. I bring it up because even as a highly trained and experienced negotiator, my emotion was getting the better of me. That is, until I did the following . . .

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