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Welcome to 2026!

Brian Buck Jan 05 , 2026

Looking back, 2025 was a turbulent year for many negotiators. For many businesses, that uncertainty led to delayed decisions, postponed investments, and a more risk-averse posture. However, the challenges of 2025 could very well create meaningful opportunities in 2026. .....

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Is a Competitive Win-Win Possible?

Brian Buck Dec 08 , 2025

When people imagine a competitive negotiation, they often envision a high-stakes standoff: two sides digging in, doing whatever they can to win. The idea of a win-win outcome seems unrealistic. If everyone is playing hardball, isn’t someone destined to lose? Not necessarily......

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Don’t Stumble at the Finish Line

Brian Buck Dec 01 , 2025

I’ve watched it happen more times than I can count: A team runs a perfect race in a negotiation, then, as soon as the finish line is in view, it’s like they forget how to run. Their focus shifts to “just getting it done.” They start giving away things they don’t need to or negotiating against.....

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Leftovers Are the Encore

Brian Buck Nov 24 , 2025

Thanksgiving dinner is frequently better the second time around. The flavors settle, the seasoning evens out — the encore can be as satisfying as opening night. Negotiations work the same way. We often perceive the “main event” — the meeting, the deal, the signature — as the finish line. In reality,.....

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