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When Being Right Gets in the Way

Brian Buck Jul 14 , 2025

In the heat of a negotiation, it’s easy to slip into the trap of trying to be right. We believe our argument is solid. We’ve done the homework. We’re sure the other side just doesn’t get it. So, we double down, we repeat ourselves, we clarify, we reinforce. Yet we don’t move forward......

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Self-Evident Negotiation Truths

Brian Buck Jul 07 , 2025

The American Revolution didn’t begin with the Declaration of Independence, but it is a document that changed the course of history. The Declaration was a bold, argument-backed, crystal-clear position that laid out key self-evident truths. It also held some key lessons every negotiator can use......

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25 Years of Yes

Brian Buck Jun 30 , 2025

After 25 years of raising a family together with countless laughs, a few tears, and our share of ups and downs, I re-proposed to my wife for our silver anniversary. And for a second time in my lucky life, she said yes! As we reminisced on how we got here, I realized that some of the best lessons we’.....

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Negotiating in the Spotlight

Brian Buck Jun 23 , 2025

When it comes to negotiation, who’s watching can change everything. Public negotiations invite an unspoken actor: reputation. It can become less about “what’s the right outcome?” and more about “how do I look while getting it?”.....

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