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Be My Valentine?

Published: Feb 11 , 2019
Author: Brian Buck

Valentine’s Day is the worst! I’m a hopeless romantic but Valentine’s Day messes with expectations in ways that no candy/card/flower-giving day should! I spend the entire year making sure my wife knows that I love her but this one day puts so much pressure on doing something meaningful that I think if I don’t, it would somehow negate the other 364 days of devoted love. It wasn’t until my wife told me this one thing did everything change.

One year I was scrambling to do something really special. I had been planning it for weeks and things just weren’t coming together the way I had hoped. That led me to stressing about it and getting moody over it because I wanted it to be amazing. When Valentine’s Day finally happened, I felt the “something special” was just ok and it didn’t meet my expectations. I even started apologizing for what didn’t happen! That’s when my wife took my hand and said, “As long as I’m with you, every day is Valentine’s Day”.  

That moment floored me. She reminded me of what mattered most to her and that all the other stuff didn’t matter. From that point forward, I’ve never stressed about another Valentine’s Day. Ironically, I think the same thing happens to us when we are trying to please a client, or partner with teammates, or even work with a vendor. We tend to stress on a lot of things that don’t matter and it makes the experience excruciating. Worst yet, while we’re stressing on the things that don’t matter, we miss the things that do.

I’ve tried to keep my wife’s lesson top of mind particularly when I’m at the negotiating table. Before I get too wound up on what I think matters, I take time to find out what matters most to the other party. It sounds simple, but you’d be surprised on how many just focus on their own point of view and assumptions and really never stop to find out what’s important to the other person in the equation. When that happens they waste time focused on things that really don’t matter and they never leave enough time to focus on what creates value or matters most.

As Valentine’s Day approaches, do yourself a favor and find out what matters most to those in your life (in particular those you are negotiating with). You might be surprised to find out that you’re focused on the wrong things. Best case scenario, you’ll validate what matters most.



Need A Valentine?

Don’t call us for Valentine advice, but call us to find out what matters most. We can be your advisor, your coach, and your trainer. Whether you bring us in to create your strategy, or help you prepare, or develop your team’s negotiating skills - we can help you win at the negotiating table.

We’ve been consulting and teaching our proven negotiation methodology for over 40 years. We know the process, we can identify the skills required, and we have the techniques to negotiate better deals for you. Call us and let’s discuss what we might be able to do for you.

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About the author:

Brian Buck
As an entrepreneur, business owner, and Fortune 500 business executive, Brian has spent his career building winning teams and driving successful companies. Brian has spent the last 20 years within the marketing and advertising industry developing successful consumer engagement marketing strategies for trusted brands such as Google, Amazon, Samsung, Virgin Mobile, Microsoft and Sony.

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