Web Analytics
2021_08_16 Fake news.jpg
© Scotwork NA

I’m Sick of “Fake News”!

Published: Aug 16 , 2021
Author: Brian Buck

“Fake news” has destroyed our ability to talk to each other, and I’m sick of it. Once exploited as a money-making scheme by Macedonian teenagers (I’m not kidding; read this), it was turned into a political weapon and is now laced into the fabric of nearly every conversation that we have. The idea of “fake news” has permeated what we believe and don’t believe, to the point that we’re arguing with family members, dear friends, and even science! We’ve gone insane, and it’s making how we negotiate even more difficult.

“Fake news” is a symptom of a bigger problem — the ability for us to have our own facts. Somewhere along the way, we decided that the facts we all knew were no longer reliable and we needed our own set of facts (this is how you can get into a debate that 2 + 2 doesn’t equal 4!).

Daniel Patrick Moynihan famously said, “Everyone is entitled to his own opinion, but not to his own facts.” He articulated something that we all knew and, in the years since, have believed to be true . . . until recently. Now, we believe that “everyone is entitled to their own opinion and facts.” Let me just say this: no, we’re not! 

Merriam-Webster defines a fact as “a piece of information presented as having objective reality.” Herein lies the problem: We’ve allowed objectivity to be replaced by subjectivity.

The reason this makes negotiating more difficult is that you not only have to discern between opinion and fact, but you also have to assess the subjective reality of the facts presented. Failure to do so can lead to misunderstandings, bad assumptions, incongruent narratives, and a general lack of alignment. However, the reality is that you’ll probably run into situations in which their facts are different from your facts. So, what do you do?

While you might be tempted to scream, “Fake news!” I would do something different:

  1. Keep your composure. It can be really frustrating when the other side just doesn’t see the facts the same way that you do. But don’t let that get to you or throw you off your game. You may not be able to control their interpretation of the facts, but you can control your reaction. Stay calm, so that you can make rational decisions.
  2. Make agreements contingent on the truth. At some point, either your facts or their facts will be proven to be true. Therefore, if any of your agreements are based on these subjective facts, give yourself the ability to change direction when the truth prevails. You don’t want to be stuck holding the bag when reality sets in and the truth is discovered.
  3. Future-proof the facts. One of the variables you can use in your negotiation is whose facts you go with. If it’s really important to you that everyone uses your facts, then trade for that. That way, your negotiation and all future ones concerning this matter will be based on the facts you want.

I have a feeling that we’ll be stuck with “fake news” for some time. In the meantime, be sure to research, refer to credible sources, and fact-check. If we all do a little more of that, then we can lessen the impact of subjective facts. (OK, I’m off the soapbox now.)



We Can Help You Negotiate Through “Fake News.”

The “fake news” that’s permeated our culture has made negotiating more difficult. You not only have to discern between opinion and fact, but you also have to assess the subjective reality of the facts presented. Failure to do so can lead to misunderstandings, bad assumptions, incongruent narratives, and a general lack of alignment. We can help! Drawing on 46 years of real-world negotiating experience, we’ll assist you with getting better deals, saving time, and creating value for all involved — not to mention preserving and even strengthening relationships. Let us partner you with one of our advisers, ensuring that you’ve got the broadest view of your deal.

Talk to one of our experts today.


Brian Website Headshot 2.png

About the author:

Brian Buck
Sure, we could whip up a snappy bio about Brian’s experience as an entrepreneur, business owner, and Fortune 500 executive. While we’re at it, we could go on for an afternoon about his 20 years in marketing and advertising, developing brilliant consumer-engagement strategies for the likes of Google, Amazon, Samsung, Virgin Mobile, Microsoft, and Sony. But knowing Brian, he’d rather we not. Instead, he’d likely ask us to focus on something else — namely, other people ...

Read more about Brian Buck

More posts by Brian Buck

Latest Blog:

Trick or Treat?

We’re a Halloween family. Love it! We decorate, we dress up, we get the biggest candy bars to hand out — the whole bit. Halloween is the Buck family’s jam. And every Halloween, kids (and some adults) flock to our front door armed with their canned question: “trick or treat?” Without fail, we respond with candy bars. Everyone smiles, most say, “Thank you,” and off they go into the night. That’s how it’s always gone . . . until last year, when we met an unusual trick-or-treater.

Latest Tweet:

Scotwork North America
1 Pluckemin Way, Suite 100
Bedminster, NJ
United States
Follow us
Scotwork CPD 2020
award 1.jpg
award 2.jpg