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Latest Blog:

What a Truck Taught Me

The dominoes began to fall. My friend bought his first house with a garage. He loved being on a lake, and he said as soon as he bought a house where he could store a boat, a boat he would get. So, shortly after closing on his house, he bought a boat. After getting the boat, he realized he needed something to tow it with, and what better way to tow than with a truck? So, he set off to buy himself a truck. But not just any truck, mind you — it had to be a manual four-wheel drive that could do it all. This was in the early 2000s, at the height of the dot-com explosion; he found a website where he could order his truck the way he wanted it, and they would deliver it to him. While this is a bit more commonplace today, it was a unique service back then. This truck-selling dot-com quoted him a good price, and what happened next shaped his views on negotiating forever.

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