“Is it a good deal?” That was the question put forth by the CEO to the executive team. Sales liked the deal because it secured a new customer. Finance wasn’t thrilled by it because the margins were slim. Operations wasn’t happy with it because the delivery timelines were too narrow. Legal was happy because all of the contract’s terms were favorable. After working on this deal for six months, the CEO couldn’t believe that no one could answer her question. She knew this had to change.