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Published: Aug 05 , 2019
Author: Brian Buck

“There’s no way we can possibly lose this deal!” boasted my head of business development. In fact, he was so confident that the deal was in the bag, he successfully lobbied the executive team to invest in it ahead of the contract. You might be cringing, because you’ve probably already predicted the punch line, but you’d be surprised about the ultimate outcome.

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Be a G.O.A.T. Negotiator

When it comes to sports, the term G.O.A.T. (aka greatest of all time) gets tossed around a lot. Sometimes the title is easy to bestow, due to an athlete’s undeniably impressive career stats. But most of the time, it becomes the subject of endless debates regarding one player who may, or may not, be better than another. However, regardless of who’s your G.O.A.T. — Muhammad Ali, Tom Brady, Serena Williams, Sebastian Vettel, Wayne Gretzky (the actual Great One) — we should be able to agree that they all have two things in common. As it turns out, these two things can turn any dealmaker into a G.O.A.T. negotiator.

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