By Brian Buck | 07/02/2018
Foot In Mouth Disease
After being sequestered for five days in a hotel meeting room, three days in sales meetings and two days in…
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By Brian Buck | 06/21/2018
Understanding the Obvious
The British are world champions at Understatement. From Captain Oates’ immortal ‘I am just going outside and may be some…
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By Brian Buck | 06/18/2018
The Lazy Negotiator
If you’re anything like me, you like to combine good results, with the least amount of work. I was fascinated…
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By Brian Buck | 06/11/2018
Art of Transparency
“What do you mean I can’t negotiate it for you?” My wife decided she wanted a new Jeep Grand Cherokee.…
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By Brian Buck | 06/07/2018
Who do you think you are?
Some years ago, I inherited from an elderly uncle a scruffy handwritten family tree of my father’s forebears. Intrigued and…
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By Brian Buck | 06/04/2018
Fear of Questions
“Mom! Why can’t I have the keys to the truck?!” My 16 year was a little exasperated with me when…
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By Brian Buck | 05/31/2018
How do you measure success?
What a great question. And one I was asked recently by a client who was interested in figuring out a…
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By Brian Buck | 05/29/2018
Free Food!
“I’m sorry sir, I ordered the wrong thing for you.” I was expecting 50 people for a backyard BBQ, the…
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By Brian Buck | 05/21/2018
The Agency of “No”
It had been three months since the start of our relationship with our new client. My team had bent over…
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By Brian Buck | 05/14/2018
Runaway?
“We can’t sign an annual contract”. That was the bad news from our newly acquired client. We fought hard and…
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By Brian Buck | 05/09/2018
Members of the Jury!!
I’ve been on jury service this week. Fascinating. Can’t tell you anything about the deliberation, against the law. Could tell…
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By Brian Buck | 05/04/2018
This Sucks!
Listening to an interview with James Dyson he shared the story of how he got his vacuum cleaners into retail.…
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